Travel Marketing Tips > Pay Per Click
Highly targeted and cost effective online advertising.
Pay per click (PPC) search engines are a highly effective way to attract cheap, targeted traffic to your website. You pay pennies for your ad, and you ONLY pay when someone clicks on your ad. The best and most popular pay per click search engines are listed below.You have no doubt heard of both Overture and Google. These are the leaders in the PPC marketing.The huge success of Overture and Google in providing cheap, targeted website traffic has prompted of dozens of other pay per click search engines to spring up. These newer arrivals offer search engine traffic for as little as 1 or 2 cents per click. Very popular search terms (ie TRAVEL) can cost much more on Google or Overture.
I would suggest blending your advertising efforts across these engines to find what coverage would suit you best. Pick one the big guys (Overture or Google) and 3 of the smaller engines to start with. You can easily set up 3 ad campaigns for under $100.00 that will give you broad online exposure and allow for a varied range of search terms. If a word or phrase is too expensive on the top engines, try the smaller engines. I have listed the most popular of the smaller engines for you to check out, along with Google and Overture:
Overture Delivers Results You Can't Ignore. Only Overture search listings
reach 80% of active U.S. Internet users with just one buy.
By listing your web site with ah-ha, you will be distributed
to their entire network of partners, which reaches over 30 million unique
users monthly. ah-ha constantly strives to drive targeted traffic to your
website and increase your customer base significantly. Their programs
are structured to fit any advertising budget. Join today and find out
what the Internet was intended to do! Some of their featured partners
include EarthLink, AltaVista, LookSmart & Dogpile Click here to learn more about how to increase traffic to your website!($25.00
initial deposit, credited towards ppc ads)
Kanoodle.com currently receives over 600 Million searches
per month.Kanoodle.com's bid-for-location pricing puts you in control
of the quality and cost of the traffic level you seek to generate to your
site. Sign up for a Kanoodle.com Free $5
Trial Account. Try them today, Click
here!
($50.00 initial deposit, credited towards ppc ads)
Search Feed say they receive over 4 million searches
a day. They caught my interest as I was comparing my clients adwords on
the big engines. Terms that cost me .56 cents on google...only cost me
.03cents on SearchFeed. Try
them yourself.($25.00 initial deposit, credited towards
ppc ads)
Google AdWords™ enables you to manage your own
account, and with cost-per-click (CPC) pricing, you pay only when users
click on your ad. You control your costs by setting a daily budget for
what you are willing to spend each day. Sign
up here. ($5.00 activation fee)
